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Persuasion & Influence in Business English

19 Jul 23


Audio

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Key Points

 

This podcast episode dives into the world of persuasive and influential language in business, and it's a goldmine for non-native English speakers. Here’s a punchy summary of the insightful information shared:



 

Persuasion vs. Influence
 

Firstly, let's distinguish between persuasion and influence. Persuasion is the direct effort to sway someone's opinion using convincing language. Influence, however, builds trust and authority over time, guiding decisions and actions.

 

Examples:

  • Persuasion: Convincing your boss to approve your vacation time.
     
  • Influence: Building trust with colleagues, so they value your opinions.


     

Persuasive Language: A Superpower

 

Persuasion isn't just for high-stakes situations. It’s a tool that can open doors and turn around lost causes. The episode emphasizes that anyone can learn persuasive language and introduces phrases to help you wield this superpower.
 

Some Persuasive Phrases:

  • “Have you ever considered…?” – A non-threatening introduction to a new idea.
     
  • “I see where you're coming from, but…” – Respectfully presenting an alternative.
     
  • “Just imagine if…” – Encouraging the listener to envision a scenario.


     

Influence: The Soft Power
 

Influence plays a significant role in leadership, team dynamics, and client relationships. It requires expressing oneself in a way that resonates with others, backed up by genuine efforts and sincerity.
 

Influential Phrases:

  • “What's your take on…?” – Shows respect for others' opinions.
     
  • “I appreciate your efforts on…” – Acknowledges and motivates others.
     
  • “Could we explore the idea of...?” – Encourages open discussion.


     

Putting it into Practice
 

The episode concludes with a role play, demonstrating how to effectively incorporate these phrases in a typical business scenario. It emphasizes the importance of not just memorizing the phrases but understanding and practicing them.
 

Role Play Example:

  • "I understand your concerns; have you ever considered this new approach?"
     
  • "I appreciate your efforts on the research, Alex. What's your take on this, Kim?"


     

Conclusion
 

Whether you are negotiating a deal, rallying a team, or simply trying to encourage a colleague, these phrases can be your powerful allies. Keep practicing, and you’ll master the art of persuasion and influence in Business English.
 

Looking to delve deeper and unlock new layers of confidence in your business communication? The full episode offers more phrases, examples, and guidance tailored for non-native English speakers. Subscribe to the paid tier for more exclusive content!


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Quiz

Why not take the quiz below to test your listening skills and see how much you learnt from the episode?


Rob@thebusinessenglishpodcast.com

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