In today's business world, effective communication is key. A simple yet often overlooked part of professional English is the use of the modal verbs "can" and "could."

They might seem trivial, but their correct usage can have a significant impact on your business communication. This brief overview, drawn from the podcast episode, dives into the essentials.

 

"Can" - More Than Just Ability

Expressing Ability or Possibility: "I can finish the report by Friday." Here, "can" is used to express a capability.
 

Asking or Giving Permission: "Can I leave early today?" This is a question asking for permission.
 

Making Requests or Offers: "Can you send me the meeting minutes?" is a request. "I can help you with that presentation" is an offer.
 

Watch Out! While "can" is versatile, it may come off as a bit informal in some business settings.


 

"Could" - The Polite Alternative

Expressing Past Ability: "I could run a mile in six minutes when I was in high school." This reflects a past ability.
 

Suggesting Future Possibilities: "We could invest more in marketing if we increase our budget." Here, "could" indicates a conditional future possibility.
 

Making Polite Requests: "Could you please pass me the document?" is a softer, more polite way to ask for something.
 

Common Mistake: Using "could" to express present ability, such as "I could help you now," instead of "I can help you now."


 

Context Matters: Meetings, Presentations, Negotiations, Emails

Meetings: Use "can" to make offers or ask permission; use "could" for polite suggestions.
 

Presentations: Utilise "can" for expressing possibilities; "could" for alternative scenarios.
 

Negotiations: Both "can" and "could" are helpful, with "can" for firm offers, and "could" for potential compromises.
 

Emails: "Could" is often preferred for polite requests, while "can" states abilities or possibilities.


 

Mnemonics to Remember

CAN = Current, Ability, Needs: Reflects its use for the present, expressing ability, and fulfilling needs.
 

COULD = Conditional, Offers, Used in past, Less Direct: Helps recall its polite and conditional nature.

 

In Practice
 

Use "could" to sound more formal and professional. Instead of "Can we talk about the marketing strategy?" say, "Could we discuss the marketing strategy?"


 

Wrap Up

The nuances of "can" and "could" might appear minor, but they play a crucial role in shaping professional communication. This understanding helps in presenting ideas more effectively, negotiating with finesse, and writing emails that resonate with politeness and clarity.

For those keen on expanding their understanding, the podcast offers a premium subscription with full transcripts, quizzes, and more. But remember, consistent practice is key, and mastery of "can" and "could" puts you well on your way to communicating more professionally.